Privacy Policy

OOVA, Inc. ("OOVA"), has a commitment to safeguard the privacy and security of the information entrusted to us from health-care practitioners, patients, and customers who use our websites (collectively the "Website"), any subdomains of such Websites or any related sites, applications or online services offered by OOVA (collectively, the "Services"). The privacy principles and procedures set forth in this Website Privacy Statement ("Privacy Statement") are intended to tell users how this information is collected, used, and distributed via the Website and applies solely to the information that we collect through the Website. This Privacy Statement does not address personal information that you provide to us in other contexts (for examples, through a business or investment relationship not handled through the Website). 

Acceptance of Privacy Statement

By using the Website, you signify your acceptance of this Privacy Statement. If you do not agree to the terms and conditions of this Privacy Statement, then you should not use this Website. Your continued use of this Website following the posting of changes to the terms and conditions of this Privacy Statement means that you accept those changes.

What This Privacy Statement Covers

This Privacy Statement covers how OOVA treats personally identifiable information ("PII") that OOVA collects and receives through the Website. PII is information about you that is personally identifiable and is not otherwise publicly available. PII can include, but is not limited to, your full name, e-mail address, Internet Protocol address, login name, and, for use by a health-care practitioner, your professional licensing information.

PII Collection and Use

How Personally Identifiable Information Provided By You May Be Used. Except as described in this Privacy Statement, OOVA only collects your PII through the Website when you choose to provide such information, such as when you purchase a product from the Website. To purchase a product from the Website, we require basic information from you, including your name, address, a valid e-mail account, and payment details. OOVA may use your PII: 


From time-to-time the Website may request information from you via surveys. Participation in these surveys is completely voluntary and you may choose whether or not to participate and therefore disclose the requested information. Information requested could include information about your organization’s practices or your opinions. Survey information will be used for purposes of monitoring or improving the content, use, and satisfaction of this Website.

OOVA will not sell, rent, license, or trade your PII with third parties for their own direct marketing use unless we receive your express consent to do so. Unless you give us permission to do so, OOVA will not share your PII other than as specified in this Privacy Statement.

Without obtaining your express consent, OOVA will not sell, rent, license trade, or trade your PII to any third party for their own direct marketing use.

Disclosures to Third Parties Assisting in Our Operations. OOVA may disclose PII to a third party that works with, or on behalf of, OOVA to provide resources or services (for example, packaging, sending, or delivering a purchase or information to you, or clearing a credit card transaction). These companies may use your PII to assist OOVA in performing our operations. These companies do not, however, have any independent right to share this information.

Disclosures Under Special Circumstances. OOVA might be required to disclose your PII to respond to a subpoena, a court order, legal process, or a governmental regulation, or to establish or exercise our legal rights or defend against legal claims. In addition, OOVA might disclose your PII to a third party that is assisting us in conducting an investigation about unauthorized activity that constitutes a violation of the policies for using the Website, or when circumstances dictate the need to protect or defend our rights or property. We may also disclose your PII if we believe it is necessary to share that information to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.

Business Transfers. We may share your PII with other business entities in connection with the sale, assignment, merger, or other transfer of all or a portion of OOVA’s business to such business entity. We will require any such successor business entity to honor the terms of this Privacy Statement.

Automatically Collected Information and Anonymous Information

Each time a visitor comes to the Website, OOVA collects some information to improve the overall quality of the visitor’s online experience. 

Anonymized and Aggregated Statistical Data. OOVA collects aggregate queries for internal reporting. OOVA also counts, tracks, and aggregates the activity of visitors into OOVA’s analysis of general traffic flow at the Website. OOVA may also remove personal identifiers from PII and maintain it in anonymous and aggregate form that may later be combined with other information to generate anonymized and aggregated statistical information. OOVA may share, publicly or privately, anonymized and aggregated statistical information from the Website. If OOVA shares anonymized and aggregated statistical information, then it will do so in a manner that no specific individual can be identified by its use. Anonymized and aggregated statistical information may be displayed on the Website as part of collaborative learning.

Web Server Logs and IP Addresses. An Internet Protocol ("IP") address is a number that automatically identifies the computer/device that you have used to access the Internet. The IP address enables our server to send you the webpages that you want to visit. The IP address may disclose the server owned by your Internet Service Provider. OOVA may use IP addresses to conduct website analyses and performance reviews and to administer the Website.

Use of Cookies and Pixel Tracking

When a user browses the Website, one or more temporary "cookies" may be placed on the user's computer to help OOVA collect information to better understand the user's interests and to better serve the user. Cookies are small bits of information stored by the user's web browser's software on the user's computer's hard drive or temporarily in the computer's memory. The use of cookies in this manner is a well-recognized industry standard. Cookies enhance a user's experience and access to information on a website. Using cookies enables OOVA to recognize a user and personalize the user's experience on the Website.

OOVA may use cookies for a variety of purposes including, but not limited to: e-commerce functions, to recognize user access or log-on privileges, to track usage and traffic patterns, to provide information and advertisements for goods or services that might interest a user based on the user's previous and current use of the Website, and to track the number of users who visit and use the Website.

Although most web browsers are initially set up to accept cookies, you may decline the placement of cookies on your hard drive by using the appropriate feature of your web browser's software (if available) to delete cookies. Although you may also refuse cookies as part of the web browser's settings, doing so might inhibit the ability to utilize many of the features on the Website and other websites visited.

In addition to using cookies, the Website may employ "pixel tracking," which is a common process used in connection with advertisements and/or internal tracking. Pixel tracking involves the use of pixel tags, an invisible tag that is placed on various pages of a website that tracks a user's activity. Pixel tags are not visible to users and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements by compiling aggregate and specific usage statistics. OOVA may access pixel tags to identify the activities and interests of users that better enables us to match products, services, and offers to the user's interests and needs. For example, if a user visits the Website as a result of an advertisement on a third-party website, then the pixel tag will allow the advertiser to track that its advertisement brought the user to the Website. If a user visits the Website or other online system operated by OOVA, and the user is linked to another website, then OOVA also is able to determine that the user was sent to and/or interacted with a third-party website. This data is collected for use in OOVA’s marketing and research.

If you wish to opt-out of Google Analytics entirely when visiting the Website, or interest-based advertising, then visit the Network Advertising Initiative at: Or if you wish to specifically choose not to send information to Google Analytics about your visit to the Website, then you may do so by going to:

Security Measures

OOVA regularly implements industry-recommended technological and operational security measures it believes are reasonably designed to protect PII from unauthorized access, loss, misuse, alteration, or unintentional destruction. Although no security measure can absolutely guarantee against unauthorized uses, OOVA regularly reviews and updates its website security measures for the purpose of providing appropriate security measures for PII. OOVA provides no guarantee, however, that your PII will remain secure.

Response to "Do Not Track" Signals

Some Internet browsers include the ability to transmit "Do Not Track" signals. Because uniform standards for "Do Not Track" signals have not yet been adopted, OOVA does not process or respond to "Do Not Track" signals.

Users Outside the United States

The Website and the services on which the Website is hosted are located in the United States and are intended only to be used by individuals in the United States. PII you submit using the Services will be transferred to and stored in the United States. By visiting the Website and submitting PII, you authorize this transfer.

Changes To PII

You may review and request changes to your PII that OOVA has collected, including the removal of your PII from OOVA’s databases in order to prevent receipt of further communications, using any of the information in the Contact Information section, below.

Data Retention

OOVA will not retain your PII longer than is necessary for the purpose it was collected.

Children's Privacy

OOVA's policy is that children under the age of 18 should not provide any PII to the Website without a parent's or guardian's consent. OOVA encourages parents and guardians to instruct children about the safe and responsible use of PII on the Internet. OOVA will not knowingly collect, use, or disclose to any third party any PII collected from children under the age of 18.

Information Ownership

OOVA is the sole owner of the information collected on the Website. We only have access to and collect information that you voluntarily give us via the enrollment process, through e-mail, or other direct contact from you. As noted above, we will not sell or rent this information to anyone.

Linked Websites

The Website may contain links to third-party websites not owned by OOVA. This Privacy Statement does not apply to those websites, and OOVA recommends reviewing the privacy policies of those individual websites. OOVA is not responsible for any material outside of the Website, including any website that may be accessed through a link from the Website.

Contact Information

Users can direct comments, complaints, or questions regarding this Website Privacy Statement to OOVA’s Support Department at: or you may use the "Contact Us" form on our Website.

You can mail your request to the following postal address: 152 West 57th Street, 10th Floor, New York, New York 10019.

Modifications to Policy

This Privacy Statement may be revised from time to time as new features and services are added, as laws change, and as industry privacy and security best practices evolve. OOVA always indicates below the date of the current Website Privacy Statement so that it is easier for you to know when it was last updated. To make this Privacy Statement easy to find, the most current copy will be accessible by clicking the Privacy Statement link on the home page. If we make any change to this Privacy Statement regarding use or disclosure of PII, then we will provide advance notice on the Website. Minor changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice.


If you have any questions about this Privacy Statement or about OOVA’s handling of your information, then please contact us at,


Date of most recent revision: September 17, 2019