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How Oova Helps Professional Women Gain Control Over Their Fertility

How Oova Helps Professional Women Gain Control Over Their Fertility

Over the past decade, more and more women have prioritized their career and delayed motherhood into their 30s and 40s. Getting pregnant becomes more difficult with age, so fertility health has become a prime concern. Here's how Oova can help.

Professional women are using multiple tactics to try and preserve their fertility. Some use apps to track their cycles; others visit their OB/GYM regularly for consultations. So may even try various natural herbs and supplements.

Unfortunately, many professional women experience infertility and try to navigate the realities of complicated pregnancies.

Fertility treatments are an option but come at a hefty price — both costly and incredibly time-consuming. They often require multiple appointments at distant clinics, which puts even more stress on professional women working full-time jobs. 

So, what can professional women do to gain control over their fertility?

Fertility and aging

Women’s most fertile years start in their late teens and end in the late 20s. By age 35, fertility slowly starts to decline. By 40, women’s chances of getting pregnant are 5% per cycle. It’s not impossible, but it does make it incredibly difficult to conceive naturally. 

>>MORE: What to Know If You're Trying to Conceive After 35

As more women wait to have children, these fertility statistics are increasingly relevant.

Why women wait to have children

According to the Centers for Disease Control and Prevention, birth rates have increased for women in the 30 to 34 and 35 to 39 age groups, and have declined for women in the 20 to 24 and 25 to 29 age brackets.

There are many reasons working women choose to have children later in life. Some of the most common include:

  • Getting married later
  • Focusing on school and establishing a career
  • More access to safe contraception
  • Choosing to have only one child

Professional women may look at their 30s as the perfect time to get pregnant. This may be because they are more financially stable, have promising careers, and feel personally ready to take on more responsibilities.

These are all valid reasons to wait to have children — yet waiting can post challenges for women who want to get pregnant.

Biggest challenges for professional women wanting to get pregnant

Get pregnant later in life may come with difficulties, but often ones that are not impossible to overcome.

  • It can take longer to get pregnant. Fortunately, various cycle tracking apps, ovulation kits, and digital thermometers can help but are not guaranteed to work.
  • It can get expensive. Some women will opt for regular doctor visits to keep an eye on their hormones, but the cost of these procedures can add up quickly.
  • Natural pregnancy may not be possible. In fact, a third of U.S. adults say they have used fertility treatments or know someone who has. However, the biggest problems with fertility treatments are that they are often expensive and incredibly time-consuming. Take, for example, IVF. IVF is not a single treatment but a series of procedures. An average IVF cycle takes about 6 to 8 weeks from consultation to transfer. The initial consultation requires women to share their cycle health and history before being approved. If they cannot provide such data, the clinic may prolong their IVF journey. In addition, the average cost of IVF in the United States is $12,000.

How Oova makes fertility management less time-consuming, affordable, and easy for professional women

Oova is a fertility kit that measures your unique hormone levels so you get a clear, accurate picture of your fertility.


Oova is designed for all users, regardless of their cycle patterns or fertility complications, who want to go beyond standard cycle tracking and look deeper into their hormonal patterns — without ever leaving the comfort of their home. 

Oova is the first at-home fertility test that uses high-tech medical technology to measure luteinizing hormone and progesterone. No other at-home test can do this. 

>>MORE: The Power of Cycle Tracking: Understanding Your Hormones and Taking Action

This means fewer doctor visits and more time for the stuff that matters to you — your hobbies, travel, meaningful work projects, and engagements fun with your loved ones. 

The app uses cutting-edge image processing to analyze each urine strip so you know exactly what your hormones are saying. 

Oova can instantaneously share the data from the patient app to the provider dashboard — so no one ever misses a fertile window or is stuck anxiously waiting.

And better yet, you will have the data you need to share with your fertility treatment center if that is the route you have to go. In addition, accurate hormonal readings will make it easier for your doctor to recommend the best options for your fertility journey based on your unique cycle patterns.

Learn how Oova can get to know you here

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